How to Make a Media Kit as a Creator (With What to Put on Each Page)

A media kit is a short document, usually a PDF of four or five pages, that tells a brand who you are, who your audience is, what your content does, and how to work with you. Make one with five parts: a bio with a photo and contact details, your platform stats and engagement rate, your audience demographics, proof from past work, and the services you offer. Keep every number honest, because brands can check.

Why you need one, even with a small following

When a brand replies "send us your media kit," they want to decide fast. A clean kit answers their questions before they ask: does this creator fit our product, is the audience real, and what will we get?

You do not need a huge audience. Later, the social media scheduling company, says micro and nano influencers are increasingly popular with brands and gives no minimum follower count for having a kit. What matters is that your kit makes your fit obvious.

The five sections

Later's guide breaks a media kit into five parts. Here is each one with what to actually write.

1. Bio

Later calls the bio the first thing a brand will read, so make it count.

• A clear, recent photo of you
• Your name and handles
• Two or three sentences on what your content is about and who it is for
• Your contact email
• Where you are based, if it matters to brands in your niche

Write one sentence that sums up your angle. For example: "Short, honest skincare routines for people with sensitive skin and a tight budget." If a brand only reads that line, they should know whether you fit.

2. Social stats

List each platform you are active on, with:

• Followers or subscribers
• Average views per post or video (recent, not your one viral hit)
• Engagement rate

Lead with your strongest platform. Later suggests highlighting analytics for your best performing one.

How to work out engagement rate. Later describes it as likes and comments divided by followers, shown as a percentage. The creator platform Influee suggests adding saves too, and averaging the result across your last 10 posts. Either way, write down which method you used.

Influee's rule of thumb: if your rate is above 3%, include it in your pitch. If it is below 1%, lead with the quality of your content instead.

3. Audience demographics

Brands want to know who is watching, not just how many. Later suggests covering:

• Location (top countries or cities)
• Age range
• Gender split
• Language
• Rough income level, if your platform shows it

Pull these straight from your in-app analytics (Instagram Insights, TikTok Analytics, YouTube Studio). Screenshots are fine. If your audience on one platform is very different from another, show them separately, as Later recommends.

4. Proof: past work and results

This is the section that turns "maybe" into "yes."

• Brands you have worked with, paid or gifted
• What happened: views, engagement, link clicks, items sold, comments asking where to buy
• One standout quote from a brand or a follower

Later suggests a single strong testimonial rather than a long list. If you have no brand work yet, show your three best posts with their numbers, and include a comment from a follower who tried something you recommended.

5. Services and how to work with you

Tell brands what they can book:

• Content types (TikTok video, Instagram Reel, YouTube integration, story set, UGC for the brand's own ads)
• Packages (for example, one video plus three stories)
• Add-ons like usage rights for ads, extra revisions or rush delivery
• A clear call to action and your email

Whether you print rates in the kit is up to you. Some creators list starting prices. Others write "rates on request" and send a custom quote. Both work. If you are unsure what to charge, read our guide on how much to charge for a sponsored post.

How to make it in an afternoon

1. Gather your numbers. Open the analytics on each platform. Write down followers, average views over your last 10 posts, engagement rate, and audience demographics.
2. Pick your best work. Choose three to five posts that show what you do best and that a brand in your niche would want.
3. Write your one line pitch. Who you are, who you make content for, and why it works.
4. Lay it out. Use any design tool you know. Keep it simple and easy to read on a phone as well as a laptop.
5. Keep it short. Later says four or five well laid out pages are easier to digest than one cramped page.
6. Export as a PDF with your name in the file name, like "yourname-media-kit-2026.pdf."
7. Check every number one last time.

Keep it honest

Never round your followers up or leave out a bad month. Later warns that brands can check stats with outside tools. A kit with inflated numbers can cost you the deal and the relationship. Brands also care about engagement more than follower count alone, so a smaller honest kit beats a bigger padded one.

Keep it fresh

Update your kit at least every few months, or any time you hit a milestone, finish a strong campaign, or start a new platform. Put the month and year on it so brands know the numbers are current.

Common mistakes

• Ten pages of photos and no numbers
• Lifetime stats instead of recent ones
• No contact email
• Listing brands you never actually worked with
• Leaving out the audience section
• Sending a file that will not open on a phone

How Plane Site helps

Building a media kit is part of the brand and business work Plane Site Talent Management does for clients, along with positioning, a content plan and invoicing, so the right brands notice you. If you want help shaping how you show up to brands, book a call or see how we work with influencers. Ready to send it? Read how to get your first brand deal next.

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