How Much to Charge for a Sponsored Post in 2026

There is no fixed price for a sponsored post, but published benchmarks give you a starting range. Influencer Marketing Hub's 2026 table puts nano creators (under 10K followers) at about $10 to $100 or more per Instagram post and $50 to $200 per TikTok video, rising to $100 to $500 or more on Instagram and $200 to $800 on TikTok for micro creators (10K to 100K). From there, you add for usage rights, exclusivity, extra deliverables and rush deadlines.

Start with the benchmark ranges

These numbers come from Influencer Marketing Hub's 2026 rate guide. Treat them as a sanity check, not a rule. Different sources define tiers differently and quote different numbers, and the guide itself warns that follower count should never be your only pricing formula.

Nano (about 1K to 10K followers) - Instagram: $10 to $100 or more per post - TikTok: $50 to $200 per video - YouTube: $20 to $200 or more per sponsored video

Micro (10K to 100K followers) - Instagram: $100 to $500 or more per post - TikTok: $200 to $800 per video - YouTube: $200 to $1,000 or more per video

Macro (100K to 1M followers) - Instagram: $5,000 to $10,000 or more per post - TikTok: $800 to $5,000 per video - YouTube: $10,000 to $20,000 or more per video

Mega (1M or more) - Instagram: $10,000 or more per post - TikTok: $5,000 to $50,000 or more per video - YouTube: $20,000 to $50,000 or more per video

The same guide notes a mid-tier band on Instagram of roughly $500 to $5,000 or more per post, which fills the big gap between micro and macro.

For comparison, Meltwater's roundup of rate data shows similar shapes but different numbers, for example $5 to $50 for a nano TikTok post. Meltwater also points out that some of its own figures conflict with each other. That is normal in this industry. Use ranges to find your neighborhood, then price your own work.

What pushes your price up

Influencer Marketing Hub lists the factors that move a quote. The big ones for a newer creator:

• Real reach, not just followers. Recent views matter more than follower count, especially on TikTok and YouTube. If your videos regularly beat your follower count in views, say so.
• Engagement and audience quality. Strong comments and saves from the right audience justify a higher rate.
• Production work. Scripting, locations, multiple edits and product demos take time. Charge for that time.
• Niche and location. Some niches are worth more to brands, and audiences in higher spending markets (the guide names the US, UK, Canada and Western Europe) can command more.
• Timing. Busy periods like Black Friday raise demand.
• Number of deliverables. A package of three videos costs more in total, though the price per video can drop.
• Usage rights. If the brand wants to use your content in ads, on its website or in email, that is extra licensing. For macro creators, the guide says this can raise budgets by 30% to more than 100%.
• Paid boosting. Spark Ads, whitelisting and similar setups, where the brand runs ads through your account, cost more.
• Exclusivity. If you cannot work with competitors for a period, you are giving up income. Price it.
• Turnaround and revisions. Short deadlines, extra rounds of edits and legal approvals add cost.

A simple way to build your own rate

1. Find your tier range above for your main platform.
2. Place yourself in it. Low end if your views and engagement are average for your size. High end if your views beat your follower count or your engagement is strong.
3. Set a base price for one organic post with one round of edits.
4. Write add-ons for the extras: usage rights per 30, 60 or 90 days, paid boosting, exclusivity, extra revisions, rush delivery.
5. Make a package for two or three deliverables at a small discount.

Thirty, sixty and ninety days are common lengths for paid usage licenses, according to Superfiliate's guide to influencer contracts, so pricing your usage add-on in those blocks makes it easy for brands to compare.

How to quote a brand without underselling

• Let them share the budget first when you can. "What budget do you have in mind for this?" is a fair question.
• Quote the package, not a single number. Spell out what is included: deliverables, platforms, number of edits, and how long they can use the content.
• Keep organic and paid usage separate. The brand reposting your video is not the same as running it as an ad for three months.
• Do not drop your price to win the deal. Remove something instead. Fewer deliverables or a shorter usage window keeps your rate honest.
• Get it in writing. Our brand deal contract checklist covers what the agreement should say.

Remember what you actually take home

Your rate is not your income. A few things come off the top:

• Management or agency commission. Make Influence, a creator platform, notes that commission comes out of your fee, not on top of the brand's price. If you have a manager, factor that in. See our guide on how much influencer managers take.
• Taxes. Brand income is usually self-employment income. The IRS says you must file a return if your net self-employment earnings are $400 or more, and that self-employed people generally pay taxes quarterly through estimated payments, since no employer is withholding for you.
• Your costs. Props, travel, editing help and software.

Do not forget the disclosure

Every paid post needs a clear disclosure. The FTC says to put it with the endorsement itself, in plain words like "ad" or "sponsored," and in videos to include it on screen and out loud, not only in the caption.

How Plane Site helps

Rate setting is one of the core things Plane Site Talent Management does for clients. We push on rates and rights, price usage and exclusivity so you are not giving them away, and handle invoicing so you get paid on time. Every client also starts on a guaranteed minimum monthly income deal from Day 1, with each sponsorship paid on top (talk to us about the details). Want a second opinion on a quote? Book a call or see how we work with influencers. New to all this? Start with how to get your first brand deal.

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